OnLIne reTAIL TrenDs

Shopping By Phone: Men Do It More

Men (56%) are more likely than women (45%) to make the leap from browsing and researching purchases via smartphone to actually buying from the device, reports the Interactive Advertising Bureau (IAB). The difference is even greater among 18-34 year olds, where 76% of male smartphone users are making a purchase in a typical month, compared to 59% of women. Almost four in 10 of those 18-34s (39%) spend at least $51 via smartphone in an average month; only 27% of overall survey respondents spent that much.

Mobile Shopping: When People Do It

Mobile shopping trends, per Opera Mediaworks:

  • Day of week with highest mobile shopping rate: Sunday (followed by Monday).
  • Day of week with lowest mobile shopping rate: Friday.
  • Month with highest mobile shopping traffic volume—worldwide: February.
  • Highest mobile traffic shopping—Asia: March.
  • Highest mobile shopping traffic—Europe/U.S./Latin America: Christmas season (November through January or February, depending on country).
  • Top six mobile shopping sites worldwide: Amazon (global), Flipkart (Asia), Quikr (India), OLX (India/ Pakistan), Berniaga (Asia), Alibaba (China).
  • Top six mobile shopping sites, U.S.: Amazon, e-bay, Craig’s List, Walmart, Best Buy, Target.
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