News tidbits in the food and beverages sector:
- Eggland’s Best signed with Joester Loria Group to extend its egg brand to kitchen tools, appliances, publishing and other food items.
- Sony Pictures TV has enlisted 21st Century Spirits for a limited Heisenberg Blue Ice Vodka inspired by the TV series Breaking Bad.
- Huy Fong Foods is teaming with Pop! Gourmet Foods and Red Gold on Sriracha Hot Chili Sauce Ketchup due to hit shelves shortly.
- Perfetti Van Melle is tasking Jewel Branding & Licensing with extending its Airheads candy brand to non-food items including apparel, home, and sporting goods.