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Some Classic Viacom CBS Shows Are Stylin’ With Tommy Hilfiger

SpongeBob SquarePants and his pal Patrick will be rocking some Tommy Hilfiger jeans in a new partnership between the design house and ViacomCBS, brokered by WildBrain CPLG.

The licensing agency says the Tommy Hilfiger brand has partnered with ViacomCBS Consumer Products to launch a new collection under the theme A Blast from the Past, featuring characters and logos from Nickelodeon and MTV.

The collaboration will see Tommy Hilfiger launching a wide range of t-shirts, sweats, and hoodies in a unisex style, available at all Tommy Hilfiger retail outlets, on their tommy.com ecommerce site, and through their global wholesale partners.

Beavis and Butthead, Garfield, MTV, Ren & Stimpy, and SpongeBob SquarePants will all be featured in the new collection. The deal was brokered by WildBrain CPLG, one of the world’s leading entertainment, sport, and brand licensing agencies.

“There continues to be significant consumer demand, particularly among young adults, for high-end fashion collaborations that utilize retro brands and bring with them a sense of fun and nostalgia,” said Matt Tobia, senior sales manager at WildBrain CPLG.

“This partnership between Tommy Jeans and ViacomCBS Consumer Products is perfectly positioned to meet this demand, as it combines ViacomCBS’s impressive portfolio of iconic TV brands with Tommy Jeans relaxed ’90s aesthetic. We also couldn’t think of a better pairing for our first time teaming up with Tommy Jeans.”

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