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Sonic The Hedgehog Celebrates 30 Years

Time flies when you’re having fun, and especially if you’re super speedster Sonic the Hedgehog, but it’s still been 30 years since the iconic game character saw its first game released in 1991.

That makes this a year of celebration and licensing opportunities for Sonic, as Sega is planning with a film sequel, a new series, and a variety of product deals.

Depending on the timing of cinema openings, Sega is planning the release of a sequel for the popular Sonic: The Movie, and while that’s happening the company is also scheduling the release of a new animated series called Sonic Prime, which will zoom onto Netflix in 2022.

Aimed at an audiences aged 6-11 years old, but open to all fans of the famous character, the series consists of 24 episodes and will see Sonic take part in a new adventure in a bizarre world, whose fate will depend on his actions. Sonic Prime will be curated by Man of Action Entertainment, while the production and animation process will be handled by WildBrain.

In addition to movies and TV series, Sega has also announced an important collaboration with LEGO. Thanks to the LEGO Ideas platform, where all fans can submit their ideas to LEGO, LEGO Sonic has come to life, in a set of bricks inspired by Sonic Mania, and made of different characters and famous settings, such as Green Hill Zone.

2021 doesn’t end here, in fact, the group of partners is expanding, in different types of product categories: Home Products with Character World, cake decorations with Finsbury Food, a wide range of personal care products with Corsair and many more.

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