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SpongeBob Says “I’m Ready!” For Fanattik Partnership

The world’s most popular sponge is heading for Europe this summer, as pop culture company Fanattik signed a licensing deal for Nickelodeon’s SpongeBob SquarePants franchise.
The deal, signed with ViacomCBS Consumer Products, will allow Fanattik to create SpongeBob-themed home decor, gifts, collectibles, and barware. The collection is expected to hit the European market beginning in September.
Fanattik managing director Anthony Marks said the company is understandably thrilled to bring the world’s most popular TV cartoon character to the continent. “An internationally beloved and timeless brand, SpongeBob SquarePants is one of the most watched programmes in the world with 100 million global viewers monthly and a feature film on the way in 2021,” Marks said. “This was a brand the whole team wanted to have in the Fanattik portfolio.”

Fanattik has received multiple awards and enjoyed phenomenal growth over the past three years with multiple pan-European licensing agreements now signed up to the portfolio. Its partnership with Nickelodeon’s SpongeBob marks the first time the company has partnered with an animated show.

“With half of all viewers being adults, we are going to make sure the products we create appeal to the original fans as well as new ones. Each item will have that Fanattik twist which makes our pieces stand out from anything else in the market,” said Melissa Tudor, head of product development.

Fanattik Adds Magic to Collection in Hasbro Partnership

Since its launch on July 17, 1999, SpongeBob SquarePants has reigned as the number one kids’ animated series on TV, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony Award-winning Broadway musical, a global fan base, and more internet memes than the human mind can comprehend.

SpongeBob SquarePants is the most widely distributed property in ViacomCBS Networks International history, seen in more than 170 countries and territories, translated in more than 30 languages, and averaging more than 100 million total viewers every month.

“SpongeBob continues to permeate pop culture with boundless positivity and fun,” said Mark Kingston, senior vice president, international, ViacomCBS Consumer Products. “We’re excited to expand this iconic franchise in the gift license space through a partnership with Fanattik, a company which shares many of the same fun brand tenants as our favorite absorbent sponge. True to SpongeBob form, this product is sure to deliver happiness.”

Fanattik says it is already working with retailers and other partners across Europe to get ready for the launch. The company says any retailer not currently working with Fanattik can find out how to do so by contacting Luiz Ferreira, head of sales, at

SpongeBob’s Patrick Star Gets His Own Show

ViacomCBS and SUPER RTL Expand Licensing in Europe



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