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Retail

Store Check: Holiday 2018 at Rockefeller Center

Contact the Editor at karina@plainlanguagemedia.com.

FAO Schwarz has returned to New York City with a brand new flagship store at 30 Rockefeller Plaza. The toy store spans 2.5 levels with over 20,000 sq. ft. of FAO’s signature toys, interactive experiences, and themed partner areas.

Photo Credit: Richard Cohen

In addition to holiday exclusives, the store’s collaboration with specialty candy retailer IT’SUGAR boasts licensed offerings from Netflix’s Stranger Things.

Spin Master boasts branded areas for Hatchimals, Nick’s PAW Patrol, Erector, and Gund.

An interactive Discovery #mindblown 520 sq.-ft. kioskfeatures a giant video wall and in-person demonstrations.

Hasbro’s More Than Meets the Eye experience stars its Transformers property, complete with a fully-automated, speaking 9’2″-tall Optimus Prime.

While there’s another Build-A-Bear Workshop on 34th Street, guests can secure exclusive FAO Schwarz furry friends and accessories here.

Other partners not pictured above include:

  • Alex Spa
  • Bunnies By The Bay
  • Hape Music
  • Marvin’s Magic
  • Mattel’s Barbie brand
  • Melissa & Doug
  • Ravensburger/BRIO
  • Steiff
  • Swarovski

Next door at the Lego Store, featured licensed offerings include Harry Potter, Minecraft, and Jurassic World.

And across the way, Nintendo World brings out the holiday charm with its most popular brands: Mario, Smash Bros., Pokémon, Splatoon, Legend of Zelda.

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