FREE Trademark Search Report:
How To Do A Trademark Search

Get this FREE report now to: Perform a trademark search quickly and easily; Protect your brand—legally!; Save time and money with a trademark public search; Avoid potential legal conflicts

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!

Super 7 Teams With Toho For Godzilla Figures

In time for the upcoming Godzilla vs. Kong film this year, San Francisco-based Super 7 is teaming up with the Toho Company to introduce Godzilla to its world of ReAction figures and other products.

Founded in 2001, Super7 is a premier pop-culture design house and producer of toys, apparel and collectibles. Led by designer Brian Flynn, Super has harnessed the graphics, aesthetics and energy of his obsession with science fiction, giant monsters, comic books, punk rock, skateboarding, robots and rebellion to build a unique and innovative business that crosses all categories and is not bound by traditional manufacturing boundaries.

The debut 3.75″ articulated Godzilla ReAction figure is scheduled to arrive this summer, along with a capsule collection, offering various products, including apparel and accessories. More Godzilla product will follow later in the year, escalating in 2022 with ULTIMATES! figures.

“It is not a stretch to say that Godzilla may be the most important license in Super7’s history, and one we hold with possibly too much reverence,” said Super7 founder & owner, Brian Flynn. “The genesis of Super7 started with Godzilla, and we can’t wait to add that same Super7 love and affection to Godzilla’s future.”

Super7 launched in 2001 as a magazine filled with content about collecting vintage Godzilla toys—from Marusan and Bullmark vinyl figures, die-casts and tin toys to Shogun Warriors, featuring characters from Hedorah and Kamikaras to Rodan and Mothra. The first toy Super7 produced was a grey color variant of the Baremodel 1954 Godzilla, sold through a coupon available only in the first issue of the Super7 magazine in 2001.

“It was here that we started with our love for a giant rubber suited reptilian phenomenon,” explained Flynn.

That monstrous obsession is also what attracted Toho, the license holder for Godzilla, to work with Super 7 on the project.

“Super7 oozes that cool factor in all its products, so we’re thrilled to bring Godzilla into their portfolio of premium products, including the popular ReAction Figures, ULTIMATES! line and more,” said Lora Cohn, Managing Director, Toho International, Inc. “Beyond quality products, Super7 brings so much meaning to Godzilla, with a team deeply passionate about the brand. We’re excited to offer this all-new line of products based on the King of the Monsters, and we think fans can truly feel the passion and love put into them.”

ReAction Figures are typically retro-oriented products that celebrate the iconic action figures of our childhood. The unique size and sculpting style is simple while allowing the imagination to go all in on daily adventures, said Flynn. With ReAction Figures, Super7 continues the classic action figure style while making the figures we wished we had while growing up.

Super7’s super articulated ULTIMATES! 7” figures are the company’s premiere fan products, as made-to-order figures that come with a huge assortment of extra features.

 

CLOSE TO VIEW ARTICLE x

You have 3 articles left to view this month.

Your 3 Free Articles Per Month Goes Very Quickly!
Get a 3 month Premium Membership to
The Licensing Letter for just $147!

Sign up now and get unlimited access to all articles, archives, and tools for The Licensing Letter!

Close

EMAIL ADDRESS


PASSWORD
EMAIL ADDRESS

FIRST NAME

LAST NAME

TITLE

COMPANY

PHONE

Try Premium Membership

(-000tll)
()