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Take Our Survey on Future of Licensing

By Gary Symons

TLL Editor in Chief

It’s time again for The Licensing Letter’s Annual Licensing Survey!

Once again, we issue this survey during a period of unprecedented change and challenge for the licensing industry. From the waning impacts of the COVID-19 pandemic, to the rippling effects of the war in Ukraine, and the ongoing disruptions to the global logistics network, the licensing and consumer products industries are both faced with a multitude of challenges to overcome.

We want to hear your opinion on one of the most difficult years in our industry, and what you think is coming for 2022 and beyond.

The oldest survey in the industry, the Annual Licensing Survey is a key part of our data offerings for the industry, and the more answers we get, the better and more useful our data sets will be, so make sure TLL data is working for you! To fill out the survey, simply click on this link:

We’ve streamlined the survey this year while also making the data easier to understand, so this year the survey should only take seven minutes to complete.

Your response is confidential and will only be used in aggregate to indicate trends in the business. You may skip or expand upon any question as you wish. Please encourage colleagues and partners to respond individually.

If you have any comments or concerns, please reach out to TLL’s Executive Editor at or toll-free at 1-888-729-2315.

This year, we’ve added a couple of extra questions on the ongoing effects of COVID-19 and the potential impacts of the Ukraine conflict.

If you can’t finish the Survey in its entirety right now, or any of your answers change, you can always use THIS LINK to continue your progress.

Thanks for taking part, and we look forward to delivering the survey results in June.