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Tapatio Partners On Some Hot New Merchandise

If you’ve had Mexican food, it’s almost guaranteed you’ve had Tapatio, one of the world’s most popular hot sauce brands, founded and run by the Saavedra family in Los Angeles.

Now, Tapatio and its consumer products agency, Brand Central LLC, are expanding the popular brand and its reach by launching into new merchandise product categories. The licensing campaign has shown remarkable success over the past few months, as Brand Central has helped sign up 11 new licensees, who join the four licensees on the current roster.

“We are thrilled for these new partners to join the family of amazing licensees. It is incredible to see the love and support from consumers on our family’s beloved brand and we are excited to continue surprising and delighting our fans with new products and new ways to show their love,” says Luis Saavedra, Vice President, Tapatio.

New licensees for Tapatio include:

C-Life for apparel

Fun.com for Halloween costumes

Funko for vinyl collectibles

Hot Topic for apparel

Jada Toys for die-cast collectibles

Odd Sox for socks and underwear

PSD for co-branded underwear

Stance or co-branded socks

Surreal Entertainment for drinkware, fleece, novelty, kitchen items and desktop accessories

WSLicensing for co-branded Tapatio/Anirollz stationery, drinkware, and novelty items

ZURU for mini collectibles

These new licensees join the roster of current licensees who have achieved great distribution across retail and online channels.

Socksmith for socks

Fiesta for amusement plush and inflatables

The Ave for footwear

Trau & Loevner for fashion apparel

 

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