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SNEAKER SNUB

Tennis Star Andy Murray Dons Adidas after Signing with Under Armour

By Glenn S. Demby, Esq.

Andy Murray easily won his first round U.S. Open match the other night. But if the result was predictable, the footwear was anything but. Murray wore Adidas—this after signing a shoe deal with Under Armour in December. Shades of Raymond Weil brand ambassador Charlize Theron in a Christian Dior watch? Or Jessica Simpson’s dissing her own “JS” brand by proclaiming “True Religion” her favorite jeans?

Not really. The difference: Murray is wearing UA apparel and his contract lets him keep wearing Adidas until UA develops a tennis shoe meeting his specs. Murray trotted out the UAs in June but switched back a month later after getting trounced by Roger Federer at Wimbledon. And after beating world number 1 Novak Djokovic in August, Murray has apparently decided to stick with Adidas for the U.S. Open, prompting the following tweet from Adidas:


Adidas tweaks UA over Andy Murray sneakers

 

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