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Tesco Releases its Top Ten Toy List for Xmas 2020

What’s the top toy on every retailer’s Christmas list this year? According to the Britsh supermarket giant Tesco, a doll that talks about its feelings tops the Xmas Wish List for 2020, followed closely by Lego’s Super Mario Starter Course, which also placed highly last year.

The Kindi Kids ‘Shiver & Shake’ Rainbow Kate is an interactive doll featuring over 40 sounds and phrases, allowing kids to engage in fun role-play as they make their doll feel better. 

Moose Toys launched a licensing program for its bobblehead doll property Kindi Kids in 2019.

The Licensing Shop Inc. was appointed as the agency in charge of the new program which began rolling out products in the program during the back-to-school season of 2020.

The Super Mario Starter Course remains hugely popular this year, placing second in 2020 after a strong showing in the Top Ten list in 2019. It features a combined building set and game in which Mario moves from the Start Pipe to the Goal Pole, overcoming the classic obstacles and booby traps that kids know from the iconic Nintendo game series.

Tesco says the trend this year in particular is for toys with a lot of replay value, given the extended amount of time children are spending indoors, isolated from friends, during the coronavirus pandemic.

“We know that picking the right toys for kids can be a challenge before Christmas for many parents and so our team of experts have offered their help in finding what they believe will be the right present,” said Anne Borrett, toy category manager at Tesco. “During the pandemic we have seen a resurgence across toys that have longevity of play and that keep children entertained for longer such as games, LEGO sets and role-play toys.

“Our Christmas top ten is very much aligned with this trend, offering hours if not years, of play value. Customers want value for money and our list reflects this.”

The complete list of Tesco’s top ten toys for Christmas 2020 is below. 

  1. Kindi Kids Shiver & Shake Rainbow Kate (Moose Toys) – This interactive doll features over 40 sounds and phrases, allowing kids to engage in fun role-play as they make their doll feel better.
  2. Lego Super Mario Starter Course (Lego) – The set features a Lego Mario figure that gives instant expressive responses via the LCD screens and speaker. Players earn virtual coins moving Mario from the Start Pipe to the Goal Pole via iconic obstacles from the game.
  3. Present Pets (Spin Master) – With one of two possible Fancy Pups available in every box, kids won’t know which puppy they’re getting until it unboxes itself. There are four different puppies available.
  4. L.O.L. Surprise! Clubhouse Playset (MGA Entertainment) – The two stylish shipping containers transform into a fully furnished 3-storey Clubhouse with 7+ hangout areas.
  5. Rainbocorns Sweet Shake Surprise (Zuru) – Offering 15 layers of sweet surprises to unbox, including new jelly hearts, Boo-Boo sprinkle corns and DIY Sweet Shake Slime mix, this product taps into the ongoing unboxing trend.
  6. Paw Patrol Dino Patroller (Spin Master) – Featuring room for all six pups, oversized wheels, a projectile launcher and an exclusive Chase and T-Rex dinosaur action figure, the Dino Patroller is ready to roll into action.
  7. Fisher-Price Rollin’ Rovee (Mattel) – The Fisher-Price Rollin’ Rovee activity toy is an interactive friend that keeps playtime exciting as babies grow from infant to toddler to pre-schooler.
  8. Monster Jam Grave Digger (Spin Master) – True-to-life, just like the iconic vehicle, this monster truck features oversized wheels and working suspension for action-packed Monster Jam play.
  9. Laser Battle Hunters (Character Options) – An all-new way for kids to enjoy RC Battles, whether on their own, duelling with another person, or in a Laser Battle Hunters War with up to eight other players.
  10. Pictionary Air (Mattel) – A hilarious twist on the classic Pictionary drawing game, players sketch their clue in the air with the Pictionary Air pen.









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