“Frozen” was a licenser’s dream and a big reason that U.S. retail licensed toys sales grew 7% in 2014 ($5.7 billion), according to the NPD Group. But expectations for 2015 are even greater, thanks to a quartet of Hollywood blockbusters that have enormous potential for licensed toys and other merchandise. Here’s a rundown of each film by release date and the toy licensing partners lined up:
*Master toy licensee | |||
Film | Studio | Release Date | Global Toy Licensees |
---|---|---|---|
Avengers: Age of Ultron | Marvel/Disney | May 1 | Hasbro |
LEGO Group | |||
Mattel | |||
Thinkway Toys | |||
Mondo | |||
Jurassic World | Amblin/Universal | Jun. 12 | Hasbro* |
LEGO Group | |||
Jada Toys | |||
Cardinal Games | |||
Rubies | |||
Ludia | |||
Minions | Illumination/Universal | Jul. 10 | Thinkway Toys* |
Mega Brands (Mattel) | |||
Re;creation | |||
Cookies United | |||
Rubies | |||
Star Wars: The Force Awakens | Lucasfilm/Disney | Dec. 18 | Hasbro |
LEGO Group | |||
Mattel | |||
Jakks Pacific | |||
Rubies |