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FINDING THE NEXT “FROZEN”

The 4 Toy Licensing Blockbuster Movies to Watch in 2015

“Frozen” was a licenser’s dream and a big reason that U.S. retail licensed toys sales grew 7% in 2014 ($5.7 billion), according to the NPD Group. But expectations for 2015 are even greater, thanks to a quartet of Hollywood blockbusters that have enormous potential for licensed toys and other merchandise. Here’s a rundown of each film by release date and the toy licensing partners lined up:

Potential Toy Licensing Blockbusters of 2015
*Master toy licensee
Film Studio Release Date Global Toy Licensees
Avengers: Age of Ultron Marvel/Disney May 1 Hasbro
LEGO Group
Mattel
Thinkway Toys
Mondo
Jurassic World Amblin/Universal Jun. 12 Hasbro*
LEGO Group
Jada Toys
Cardinal Games
Rubies
Ludia
Minions Illumination/Universal Jul. 10 Thinkway Toys*
Mega Brands (Mattel)
Re;creation
Cookies United
Rubies
Star Wars: The Force Awakens Lucasfilm/Disney Dec. 18 Hasbro
LEGO Group
Mattel
Jakks Pacific
Rubies

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