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The Gap Rolls Out New Home Products Brand

The Gap is now getting into home fashion, after signing a license for soft home merchandise with Al-Karam Textile Mills of Pakistan.

The Gap says the collection will include bedding, bath and decorative accessories for adults, kids, teen and babies. Al-Karam’s license covers North America only for now, and the first Gap Home Collection is scheduled for release in mid-2021.

The first Gap Home collection will be available in summer 2021 both online and in The Gap’s brick-and-mortar outlets.

The Gap Home collection was announced early this year when The Gap Inc. said it would be seeking home fashion licenses for several of its brands, including Gap, Janie and Jack, and Banana Republic. Gap Inc. also announced a deal with licensing firm IMG that would see the agency helping the company line up deals critical to the expansion into this new sector.

“This partnership with IMG presents a unique opportunity for us to bring our fashion and lifestyle brands to life in new ways for customers around the world, while still maintaining the creative integrity that makes each of our brands so distinctive and recognizable in the marketplace,” said Roy Hunt, who leads Gap Inc.’s strategic partnerships division.

The new agreement with Al-Karam now puts that plan into action, as the textile mill can help design and then produce the new range of Gap products. “We are working with Gap to develop the home products in line with Gap brand aesthetics,” said Irfan Hassan, president of Al-Karam USA Inc.

 

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