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The Sweet Smell of Friday: Katy Perry, Nicki Minaj Launch New Perfumes

By Marcy Magiera

Singer Katy Perry is in the news for more than her on-and-off relationship with John Mayer, alleged feud with Taylor Swift and attempt to buy a Los Angeles convent. The singer just launched the new fragrance Mad Potion exclusively with a pop-up shop on Twitter’s new shopping platform (@katyperrypopup). The $30 vanilla-musk scent is Perry’s fourth with licensee Coty, following Killer Queen, Oh So Sheer (a limited edition) and Royal Revolution. Coty is expected to take Mad Potion to retail soon.

Perry isn’t the only singer with an exclusive new scent launch. Nicki Minaj, also in the spotlight for a bit of back and forth with Swift, later this month will release her newest perfume, The PinkPrint, exclusively at Kohl’s. Minaj’s fragrance partner is Elizabeth Arden (also the home of Swift’s perfumes.) The PinkPrint comes in Minaj’s standard doll bottle, this one wearing a fingerprint bustier.

The new juices from Perry and Minaj land in a tough market. The celebrity fragrance market in the U.S. has been in decline for more than a year, hitting both Coty and Arden. The Licensing Letter’s Annual Licensing Business Survey found that retail sales of licensed fragrances in the U.S. and Canada fell 4.5% in 2014, to $4.1 billion. That includes designer and corporate licenses as well as celebrities.

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