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Time For Retail

Time Inc.’s fashion and beauty brands InStyle and Marie Claire are going to be spending a bit more time in the shops. JCPenney will open “The Salon by InStyle” in 15 test locations this summer, including flagship locations in Dallas and Los Angeles, before pursuing a nationwide rebranding of its 850 in-store salons next year.

InStyle readers account for 9% of all beauty spending in the U.S., according to the magazine. Meanwhile, Marie Claire has teamed with Specialty Stores to develop a beauty retail business in the U.K.

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