FREE Trademark Search Report:
How To Do A Trademark Search

Get this FREE report now to: Perform a trademark search quickly and easily; Protect your brand—legally!; Save time and money with a trademark public search; Avoid potential legal conflicts

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts

TLL’s Guide to Celebrity-based Properties

This sector includes living actors, actresses, models, chefs, business executives, and others. (Musicians, athletes, and artists are categorized under “Music,” “Sports,” and “Art,” respectively.) While many celebrity-based deals include endorsements and promotional tie-ins, we look exclusively at the product licensing generated by these individuals. However, sometimes merchandise rights are granted as part of a broader promotional deal. For example, a company for which a celebrity serves as a spokesperson may also sell memorabilia or branded products.

Click to view Retail Sales of Licensed Merchandise, Based on Celebrity Properties.

Representative properties—Actors and Entertainers: Mikhail Baryshnikov, Hayden Christensen, Zooey Deschanel, Kathie Lee Gifford, Eva Mendes, Ashley & Mary-Kate Olson, Gwyneth Paltrow, Sarah Jessica Parker, Jane Seymour, Jaclyn Smith, Elizabeth Taylor, Sofia Vergara, Reese Witherspoon.

Models: Elle MacPherson, Cindy Crawford, Daisy Fuentes, Kathy Ireland, Heidi Klum, Alessandra Ambrosio.

Chefs: Paula Deen, Emeril LaGasse, Rachael Ray, Wolfgang Puck, Jane Asher, Padma Lakshmi, Jamie Oliver, Martha Stewart.

Reality: Nicole “Snooki” Polizzi, Teresa Giudice, Bethanny Frankel, the Kardashians, Paris Hilton.

Social media stars: Bethany Mota, Aimee Song, Cassie Ho, Michelle Phan, SMOSH, Sophia Grace and Rosie, Mr. Stampy, Grumpy Cat.

TV presenters and hosts: Giuliana Rancic, Melissa Rivers, Nick Cannon, Ryan Seacrest, Ellen DeGeneres, Randy Jackson, Tim Gunn.

Business/Other: Priscilla Presley, Donald Trump, Daymond John, Ivanka Trump.

You need to be logged in to access this content.

If you need help logging in, please contact customer service at 1-888-729-2315 or

Please Login...

Email Address


Or purchase full access to Licensing Deals & Data and get access to the content you clicked on. Click here to find out more.

Or register for a free account and get 3 articles per month!

Email Address