FREE Trademark Search Report:
How To Do A Trademark Search

Get this FREE report now to: Perform a trademark search quickly and easily; Protect your brand—legally!; Save time and money with a trademark public search; Avoid potential legal conflicts

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
Property Type

TLL’s Guide to Entertainment/Character-based Properties

Feature films, cartoon characters, and television programs are the basis of the bulk of Entertainment/Character licensing. A few properties, such as Hello Kitty and It’s Happy Bunny, which have no antecedent in any medium (they were created for merchandise), are also included here because they are treated much as “traditional” character licenses (rather than, say, like an art property). The television and film-based portions of licensing programs tied to properties originating in other mediums such as books and comics also are included here. Children’s properties account for most of the sector’s activity, though there are also substantial adult licensing programs.

Click to view Retail Sales of Licensed Merchandise, Based on Entertainment/Character Properties.

Representative properties: American Idol, Batman, Ben 10, Betty Boop, Big Bang Theory, Biggest Loser, Breaking Bad, Care Bears, Cars, Clone Wars, Disney Fairies, Disney Princesses, Doc McStuffins, Dora the Explorer, Duck Dynasty, Family Guy, Flintstones, Frozen, Garfield, Glee, Harry Potter, Hello Kitty, Hunger Games, I Love Lucy, Iron Man, It’s Happy Bunny, Looney Tunes, Lord of the Rings, Maya the Bee, Mickey Mouse, Miffy, Muppets, Peanuts, Peppa the Pig, Pink Panther, Pooh, Popeye, Rudolph the Red-Nosed Reindeer, Scooby Doo, Sesame Street, Simpsons, Sofia the First, South Park, Spider-Man, SpongeBob SquarePants, Star Trek, Star Wars, Strawberry Shortcake, Thomas & Friends, Twilight, Walking Dead, World Wrestling Entertainment.

You need to be logged in to access this content.

If you need help logging in, please contact customer service at 1-888-729-2315 or

Please Login...

Email Address


Or purchase full access to Licensing Deals & Data and get access to the content you clicked on. Click here to find out more.

Or register for a free account and get 3 articles per month!

Email Address