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Property Type

TLL’s Guide to Entertainment/Character-based Properties

Feature films, cartoon characters, and television programs are the basis of the bulk of Entertainment/Character licensing. A few properties, such as Hello Kitty and It’s Happy Bunny, which have no antecedent in any medium (they were created for merchandise), are also included here because they are treated much as “traditional” character licenses (rather than, say, like an art property). The television and film-based portions of licensing programs tied to properties originating in other mediums such as books and comics also are included here. Children’s properties account for most of the sector’s activity, though there are also substantial adult licensing programs.

Click to view Retail Sales of Licensed Merchandise, Based on Entertainment/Character Properties.

Representative properties: American Idol, Batman, Ben 10, Betty Boop, Big Bang Theory, Biggest Loser, Breaking Bad, Care Bears, Cars, Clone Wars, Disney Fairies, Disney Princesses, Doc McStuffins, Dora the Explorer, Duck Dynasty, Family Guy, Flintstones, Frozen, Garfield, Glee, Harry Potter, Hello Kitty, Hunger Games, I Love Lucy, Iron Man, It’s Happy Bunny, Looney Tunes, Lord of the Rings, Maya the Bee, Mickey Mouse, Miffy, Muppets, Peanuts, Peppa the Pig, Pink Panther, Pooh, Popeye, Rudolph the Red-Nosed Reindeer, Scooby Doo, Sesame Street, Simpsons, Sofia the First, South Park, Spider-Man, SpongeBob SquarePants, Star Trek, Star Wars, Strawberry Shortcake, Thomas & Friends, Twilight, Walking Dead, World Wrestling Entertainment.

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