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TLL’s Guide to Fashion-based Properties

Fashion designers and labels primarily fall into three groups — apparel (and accessories), footwear, and home/interior design. Within these broad groups fall non-personality-driven labels, such as OP, Burberry, and Carter’s, and designer names, such as Ralph Lauren, Tommy Hilfiger, and Norma Kamali.

Fashion-rooted licensing programs typically enable the brand to expand into categories where the licensor has little or no expertise in manufacturing, marketing, design, or distribution, or where licensing is more profitable than maintaining an in-house operation.

Click to view Retail Sales of Licensed Merchandise, Based on Fashion Properties.

Representative properties—Apparel: Adolfo, Adrienne Vittadini, Anne Klein, Armani, Betsey Johnson, Bill Blass, Bob Mackie, Burberry, Tory Burch, Kenneth Cole, Calvin Klein, Chanel, Cherokee, Oscar de la Renta, Christian Dior, Danskin, Diane von Furstenberg, Donna Karan, Ed Hardy, Geoffrey Beene, Givenchy, Gloria Vanderbilt, Guess?, Hang Ten, Isaac Mizrahi, Lilly Pulitzer, Kate Spade, Joe Boxer, Jones NY, Jordache, Joseph Abboud, Juicy Couture, l.e.i., Laura Ashley, Mossimo, Mudd, Nine West, OP, Oleg Cassini, OshKosh, Perry Ellis, Pierre Cardin, Ralph Lauren, Rocawear, Sean John, Tommy Hilfiger, Tommy Bahama, Vera Wang, Woolrich.

Footwear: Adidas, Candie’s, Cole Haan, Converse, Crocs, Easy Spirit, Esprit, Keds, Louis Jourdain, Nike, Puma, Reebok, Skechers, Stride-Rite, Steve Madden, Timberland, Uggs, Wolverine.

Home/Interior Design: Alexander Julian, Marimekko, Noel Jeffrey, Jennifer Adams, Nate Berkus, Martha Stewart, Wendy Bellissimo, Bunny Williams, Bobby Berk, Paola Navone, Michael Graves, Vern Yip, Genevieve Gorder.

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