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TLL’s Guide to Sports-based Properties

Sports licensing incorporates the major U.S. professional leagues for football, baseball, basketball, hockey, and soccer, including both teams and individuals, as well as other leagues (amateur and professional), athletes, and events including NASCAR, golf, extreme sports, tennis, Olympics, mixed martial arts, minor league teams, outdoors-related properties, amateur sports associations, soccer clubs, and many others.

Click to view Retail Sales of Licensed Merchandise, Based on Sports Properties.

Representative properties: Henry Aaron, Muhammad Ali, Mario Andretti, David Beckham, Usain Bolt, Dale Earnhardt, Jr., Chris Evert, Roger Federer, FIFA World Cup, George Foreman, Jeff Gordon, Wayne Gretzky, Tony Hawk, Ironman Triathlon, Lebron James, Derek Jeter, Michael Jordan, Kentucky Derby, Lydia Ko, Little League Baseball, Henrik Lundqvist, Marshawn Lynch, John Madden, Major League Baseball, Major League Soccer, Peyton Manning, Phil Mickelson, NASCAR, National Basketball Association, National Football League, National Hockey League, Manchester United, Martina Navratilova, Cam Newton, Jack Nicklaus, Olympics (with various properties under this umbrella), Shaquille O’Neal, Arnold Palmer, PGA Tour, Gary Player, Giancarlo Stanton, Mike Trout, Ultimate Fighting Championship, Shaun White, Michelle Wie, Wimbledon, Tiger Woods.

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