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TLL’s Guide to Traditional Toy/Game-based Properties

This sector includes board games, non-electronic toys, and characters that grow out of such toys and games. If the brand has licensing activity tied to films or television programming, that portion would be included under “Entertainment/Character“.

Click to view Retail Sales of Licensed Merchandise, Based on Traditional Toy/Game Properties.

Representative properties: Bakugan, Barbie, Bratz, Candy Land, Colorforms, Crayola, Etch-A-Sketch, Fisher-Price, GI Joe, Gund, Hot Wheels, Lalaloopsy, LEGO, Little Tikes, Littlest Pet Shop, Magic 8-Ball, Matchbox, Monopoly, Monster High, My Little Pony, Play-Doh, Playmobil, Playskool, Tonka, Transformers.

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