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TLL’s Guide to Video Game/Interactive/Online-based Properties

This sector includes videogames and videogame-based characters; online-originated properties such as virtual worlds, YouTube videos, blogs, webisodic series, Pinterest, Vine, Snapchat, Instagram, and other social media accounts, texting emoticons, and e-mail greeting cards; mobile apps; and other digital properties. In some cases, such as Pokémon, the licensing is split between this sector and “Entertainment/Character,” since there are distinct licensing programs for the TV and videogames. Celebrities from social media are listed under “Celebrities“, while brands from social media are listed in this category.

Click to view Retail Sales of Licensed Merchandise, Based on Video Game/Interactive/Online Properties.

Representative properties: Angry Birds, Annoying Orange, Apartment Therapy, Bag Snob, Bin Weevils, Call of Duty, Club Penguin, Cut the Rope, EverQuest, Farmville, Fruit Ninja, Grand Theft Auto, Guitar Hero, Halo, Hoops & Yoyo, Minecraft, Moshi Monsters, MovieStarPlanet, Neopets, Pokémon, Rock Band, Sims, Skylanders, Sonic the Hedgehog, Super Mario, World of Warcraft.

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