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Topps Releases the Monster of All NFTs

Collectibles Leader Topps Digital Issuing Godzilla NFT Collectibles on March 31

If you’ve been reading a lot about NFTs and were wondering when it would hit the world of licensing … it already has, as collectibles firm Topps Digital continues to introduce exciting new products on the WAX Blockchain.

Tomorrow, on March 31, Topps will conintue to build on its reputation as one of the first innovators in digital collectibles, celebrating Toho’s iconic franchise by bringing the studio’s classic monsters, including the King of the Monsters, Godzilla, to the modern platform of NFTs via the WAX blockchain.

Topps has been the preeminent creator and innovator of physical cards and digital collectibles for more than 70 years,. Generations of fans have enjoyed the pleasure of collecting, trading and showing off their card collections, leading to the rapid and popular adoption of Topps’ sports and entertainment digital collectibles apps which it first brought to market in 2012. By establishing that digital collectibles are valued assets, Topps spurred the reimagination of what a collectible is and means to fans, helping set the stage for the NFT craze that is now sweeping the globe.

The release of the Godzilla Collection joins a rapidly growing portfolio of officially licensed Topps NFT collectibles, including the pop culture phenomenon and Topps’ owned IP, Garbage Pail Kids.

“We’ve been one of the first brands to fully embrace the potential of non-fungible tokens (NFTs),” said Tobin Lent, VP and General Manager of Digital at The Topps Company. “By partnering early with WAX and their state-of-the-art trading platform, we’ve been able to create a fun and accessible digital ecosystem for fans with all levels of experience. We are excited to debut our latest NFT set, featuring iconic imagery from the Godzilla franchise, and build on our initial successes of digital collecting to include interactive elements, increased security and transparent transactions.”

Topps is joined in this latest NFT release by Toho International, which owns the Godzilla brand. “We are constantly looking for exciting new ways for fans to connect with the Godzilla brand, and the Topps Digital Godzilla collection is something we’ve never offered before,” says Lora Cohn, Managing Director of Toho International, Inc. “Topps Digital has been at the forefront of the physical and digital card collectible space, so we are thrilled to work with their team on this offering. It’s no secret that NFTs are exploding in popularity right now, so we’re excited to give fans the opportunity to expand their Godzilla collections through the blockchain.”

In May 2020, Topps announced a partnership with the Worldwide Asset eXchange (WAX). Since then, their impressive portfolio on the WAX platform continues to be highly anticipated and sought after. On March 31, 2021, at 1 p.m. ET, Topps Digital will be releasing a new collection of NFTs on WAX that focuses on the legendary universe of Godzilla and the classic films. Fans will be introduced to Godzilla’s origins and the many iconic monsters from the series such as Godzilla, Mothra, Rodan, King Ghidorah and Mechagodzilla.

Although the value of NFTs lies in the data on the blockchain, the creative and dynamic imagery is what pulls people in, the company says.  There are currently more than 160 unique pieces of art in this collection including comic covers, motion cards, original illustrations, Chibi style animations, classic Topps “Rookie cards”, and much more. Fans can collect, buy, sell and trade on the WAX platform and rest assured that each collectible is a unique, one-of-a-kind digital asset that is certified, authentic and unchangeable through the WAX Blockchain. Each Topps collectible will hold a uniquely minted number ID that can be found on the WAX Blockchain, proving each asset’s authenticity.

The Worldwide Asset eXchange (WAX), known as the King of NFTs, is the world’s leading decentralized wallet on the Blockchain. Cofounded in 2017 by William E. Quigley and Jonathan Yantis, WAX delivers on a a means to create, buy, sell, and trade virtual items (NFTs) to anyone, anywhere in the world. WAX has facilitated the trade of more than 100 million digital items of collections including Blockchain Heroes, Topps GPK, Deadmau5 and Capcom’s Street Fighter.

 

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