By: Karina Masolova, karina@plainlanguagemedia.com
Discounters, supermarkets/grocery, and ecommerce made the biggest gains in share of licensed retail sales in 2017 in the U.S./Canada, according to TLL’s Annual Licensing Business Survey.
Licensed retail sales of corporate trademark/brand merchandise grew 2.5% to reach $29.2 billion in 2017 within the U.S./Canada. A large part of that went into the discounters channel, which makes up 36.0% of licensed retail sales in the territory. The next-largest category was supermarkets/grocery at 28.0% share, followed by dealers, wholesalers, and distributors at 12.1% share of sales.
The fastest-growing category of 2018 was ecommerce at 5.8% growth. Despite this fast growth, ecommerce’s share of corporate trademark/brand sales is actually one of the lowest amongst the property types TLL tracks. Online/ecommerce sales are responsible for 12.0% of all licensed retail sales in the U.S./Canada.
The next-fastest growing category was dealers, wholesalers, and distributors at 2.7% growth (or $93 million), followed by drug, variety and convenience at 2.6% growth (up $38 million).
Specialty (up 1.8%) and department stores (1.1%) saw flat growth in 2017, and are not expected to recover greatly in 2018 and through 2019. TV shopping/mail order sales remain stable at with 1% growth (or just $1 million in dollar growth).
Note: Numbers may not add up exactly due to rounding. | ||||||
(Figures in Millions) | ||||||
---|---|---|---|---|---|---|
Distribution Channel | Retail Sales, 2017 | Retail Sales, 2016 | Change, 2016-2017 | Share, 2017 | ||
Discounters | $10,484 | $10,238 | 2.4% | 36.0% | ||
Supermarkets/Grocery Stores | $8,159 | $7,992 | 2.1% | 28.0% | ||
Dealers, Wholesalers, Distributors | $3,534 | $3,441 | 2.7% | 12.1% | ||
Specialty Stores | $2,606 | $2,560 | 1.8% | 8.9% | ||
Drug, Variety and Convenience | $1,488 | $1,450 | 2.6% | 5.1% | ||
E-commerce | $2,106 | $1,991 | 5.8% | 7.2% | ||
Department Stores | $546 | $540 | 1.1% | 1.9% | ||
TV Shopping/Mail Order | $115 | $114 | 1.0% | 0.4% | ||
Other | $116 | $114 | 1.7% | 0.4% | ||
Total | $29,155 | $28,440 | 2.5% | 100.0% |