Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!

Travel + Leisure Group Launches Brand Licensing Business

The iconic Travel + Leisure magazine—a must read for travel junkies everywhere—is launching a new brand licensing business creating premium consumer products that leverage the globally known brand.

The new venture will be operated by the Travel + Leisure Group, a newly established business line under Travel + Leisure Co., formerly known as Wyndham Destinations.

“Travel + Leisure is one of the most iconic names in travel, and as the new stewards of the brand, our goal at Travel + Leisure Group is to thoughtfully develop this brand beyond inspiration and into curated products and services that travelers can feel, touch and experience firsthand,” said Noah Brodsky, president of Travel + Leisure Group and chief brand officer for Travel + Leisure Co. “As we look towards the evolution of this storied brand, brand licensing will play a pivotal role in bringing our vision to life to expand our brand into new and unique areas.”

Travel + Leisure Group intends to provide products and services developed to inspire travelers. The company is expanding beyond the pages of Travel + Leisure magazine by utilizing its expert-curated multi-platform content with the recent launch of the online travel gateway BookTandL.com, a new subscription travel club set to launch this summer, as well as consumer products like the Travelpro x Travel + Leisure luggage collection.

Travel + Leisure Group’s brand licensing efforts will be spearheaded by veteran licensing expert Phil Raso, who joins the company in a newly created role as Director of Brand Licensing. Raso will be responsible for creating Travel + Leisure Group’s brand licensing long-term growth plan, developing its consumer products portfolio and expanding the company’s retail footprint.

“Travel + Leisure’s 50 years of expertise in the travel space opens us up to some incredible licensing opportunities. We can leverage that history and bring travel enthusiasts a multitude of purposeful products to serve their travel dreams,” said Raso. “Imagine Travel + Leisure not only inspiring your vacation ideas but also being with you throughout your journey—it is a thrilling prospect that we are eager to develop.”

Before joining the Travel + Leisure Group, Raso oversaw the licensed industrial products and publishing categories at Caterpillar Inc. He was instrumental in launching multiple products including the world’s strongest shovel, rugged coolers, and a line of award-winning smartphones. He has also actively served on various committees and benchmarking teams for the Society of Product Licensors Committed to Excellence (SPLiCE) trade organization.

For more information about Travel + Leisure Group and licensing opportunities, visit the Travel + Leisure Group page.

 

CLOSE TO VIEW ARTICLE x

You have 3 articles left to view this month.

Your 3 Free Articles Per Month Goes Very Quickly!
Get a 3 month Premium Membership to
The Licensing Letter for just $147!

Sign up now and get unlimited access to all articles, archives, and tools for The Licensing Letter!

Close

EMAIL ADDRESS


PASSWORD
EMAIL ADDRESS

FIRST NAME

LAST NAME

TITLE

COMPANY

PHONE

Try Premium Membership

(-000tll-)
()