Trevco has announced its acquisition of premium women’s fashion brand, Suburban Riot, known for its addictive core silhouettes infused with relevant, on-trend, designs and statements.
Trevco says that, since its inception, Suburban Riot has made waves with celebrities, influencers, and fans online and at specialty retail. Trevco’s vision to enhance its women’s fashion business will be brought to life utilizing the success of the Suburban Riot brand, combined with Trevco’s 1000+ licenses, print on demand infrastructure, and technology.
“The women’s fashion space has been long underserved in the print on demand market, especially across entertainment, music, pop culture & sports. The best way to connect with women’s fashion is by combining great product, style, and a brand story. Suburban Riot’s message coupled with Trevco’s POD capabilities and strong market presents allows us to reach customers at a competitive price & endless selection” Trevor George, CEO of Trevco, “Suburban Riot lives at the intersection of social commerce and fandom – an important part of licensing, now and in the future.”
Celebrities such as Beyonce, Rihanna, Kate Hudson, Camilla Cabello, Cindy Crawford, Jennifer Garner, Selena Gomez, have been photographed wearing Suburban Riot merch. A consistently fresh take on popular culture, mixed with humor and positivity, has kept Suburban Riot on trend in the women’s contemporary market through changing times.
The founders of Suburban Riot, Jason Reed and Nate Koachsition is a logical and exciting next step for their company, given Trevco’s unparalleled print on demand infrastructure, and its galaxy of licensing partners., say the acqui
“This is an opportunity to connect the right brands to an underserved customer by combining the Suburban Riot brand with Trevco’s licensing, print on demand infrastructure, and technology,” said Koach.
Founded in 1990, Trevco is the leading bi-coastal vertically integrated print on demand technology company in the licensed consumer products industry. Trevco is partnered with more than 1000 licensed brands such as Warner Bros, Hasbro, NBC Universal, CLC, NHL and more. Trevco’s unmatched technology platform “tCommerce” helps it manage and optimize over 50,000 designs, across 300 product types selling directly into marketplaces, e-retailers and specialty retailers.
“We’re excited to leverage Trevco’s extensive list of licensed properties across entertainment, music, pop culture, sports & collegiate to our growing base of customers and trading partners,” said Reed.