Fragrance and beauty marketers SA Designer Parfums and Luxe Brands are teaming to acquire the Fredrick Fekkai luxury haircare brand and seven salons from Procter & Gamble. The acquisition is part of the companies’ plan to expand their portfolios through brand ownership and licensing to cover all major markets.
Together they will launch an Ariana Grande fragrance throughout North America and Europe in september. Fekkai, perhaps best known for styling Hillary Clinton, remains advisor and brand architect at the flagship salon on 5th Avenue in New York.