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Ubisoft Tags Tinderbox To Rep Top Video Games

The acclaimed French video game company Ubisoft says it has engaged  Tinderbox to represent top selling games Just Dance and Far Cry for licensing across Europe.

Tinderbox is the digital division of the global licensing firm Beanstalk, and says its brief includes extending the brands of these two popular games into other categories.

“We are thrilled to be partnering with Ubisoft in developing consumer product programmes for their top selling titles,” said Dave Tovey, Head of Tinderbox. “Far Cry is one of the biggest gaming franchises, with a passionate fan base that is eager for more consumer touch points. Just Dance is the ultimate definition of a cross-generational gaming experience, delighting fans from Gen Z, Millennials and beyond.

“The team at Tinderbox are excited to get started and establish exciting and engaging brand extensions at retail on behalf of Ubisoft.”

Both games are hugely popular and both are considered groundbreaking products in their own right.

Just Dance is the #1 Music Video Game franchise of all time. With 11 titles, 80 million games sold, and more than 138 million registered players worldwide, this mainstream brand is more than a video game: it is a worldwide phenomenon.

The evergreen franchise invites players to have fun playing with their family and friends, or to keep fit, exercising at home to classic songs and the latest hits. The next title, Just Dance 2022, will be releasee on Nov. 4, 2021.

The 17-year-old Far Cry franchise features open-world, first-person shooter games known for beautiful wilderness environments and survival thematics. Today there are over 60 million unique players in the franchise, and the next title, Far Cry 6, is to be released on Oct. 7, 2021.

“At Ubisoft we strive to bring players the best gaming experiences, and ultimately, grow and engage strong communities with transmedia brands,” said Francois Tallec, Senior Director of Consumer Products & Partnerships. “We are enthusiastic to partner with Beanstalk/Tinderbox, experts in forging licensed product partnerships with leading video game franchises, to expand our Far Cry and Just Dance licensing programmes throughout Europe.”

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Far Cry, For Honor, Just Dance, Watch Dogs, and Tom Clancy’s video game series including Ghost Recon, Rainbow Six and The Division.


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