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UK Show Floogals Zoom into Rocket’s Roster

Rocket Licensing announced this week it has acquired the representation rights for Nevison’s BAFTA and Emmy nominated preschool TV animation, Floogals. The popular programme follows the characters Fleeker, Flo and Boomer, three pint-sized but adventurous aliens from Planet Floog, as they discover the world, and its ‘hooman’ inhabitants through fresh eyes.

Floogals has become extremely popular with preschoolers in the UK on Milkshake! where it has ranked as the #3 show on the channel in 2020, with a reach of 721,000 and 70,000 average audience.

Series 2 of the show also enjoys a daily slot on Nick Jr Too, where it took the #6 spot in February and March 2020. Series 1-3 of the show are available on Universal Kids and on demand on Amazon Prime and YouTube Kids, reaching a wide audience of pre-schoolers globally.

The co-production between NBCUniversal’s Sprout channel, Zodiak Kids and Nevision was created by Nevision’s Nigel Pickard, Matt Porter and Ceri Barnes.

To date, Rocket says, Floogals has reached in excess of 11.5 million viewers in the UK, and since its launch, has reached over half of the households in the UK with young children and over 60 per cent of four to five year-olds. It has also been sold to broadcasters in more than 50 territories worldwide by Zodiak Kids and Universal. The brand is supported with an engaged and active social media strategy, and Rocket will be working on marketing partnerships as part of its licensing campaign.

Rocket Licensing says it’s planning to “work its usual magic” on the consumer products program for the Floogals brand, leading with toys, apparel, publishing, gifting, homewares and food.

“Floogals has a uniquely attractive blend of live action and animation and its appeal can be seen in its huge success as a broadcast programme,” says Charlie Donaldson, Joint-MD, Rocket Licensing. “This success gives us great scope for developing consumer products and promotional campaigns. We’re really excited to roll out products for this fun, bright, popular brand and so far, we have had an overwhelmingly positive response from both licensees and retailers alike.”

Nevision’s Nigel Pickard says the show’s producers are looking forward to working with Rocket on a range of licensed products, adding, “We are delighted to be working with Rocket Licensing who have such a great reputation in the licensing business and have delivered so successfully for all the brands they work with.”

Rocket is one of the UK’s leading licensing agencies, with a roster of agreements including Bapper; Beano Studios; BocPix; Hat Trick International; Legendary; Metro-Goldwyn-Mayer Studios (MGM); Scholastic/Horrible Histories; The Joester Loria Group/Eric Carle; The Lumistella Company; Timbuktu Labs; Toho and Yakka Dee! Ltd.

About Rocket Licensing

Now in its second decade, and one of the UK’s leading licensing agents, Rocket Licensing represents a diverse and focused roster of brands that spans entertainment, preschool, heritage, lifestyle and specialist interest properties. Rocket’s portfolio currently manages UK licensing programmes for an array of leading entertainment studios and licensors including: Bapper; Beano Studios; BocPix; Hat Trick International; Legendary; Metro-Goldwyn-Mayer Studios (MGM); Scholastic/Horrible Histories; The Joester Loria Group/Eric Carle; The Lumistella Company; Timbuktu Labs; Toho and Yakka Dee! Ltd. For more information, please visit www.rocketlicensing.com

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