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UK’s National Gallery Company In New Collab With Kangaru Toys

The prestigious National Gallery in London, England, has signed an agreement bringing Kangaru Toys into its expansive licensing program.

Kangaru, which has a strong background in STEM, stationery, arts and crafts, and novelty toys, is being tasked with developing new painting, drawing and activity sets for the National Gallery. The company says the new product lines will include children’s art sets, ‘learn to paint’ sets, as well as art and coloring kits geared for adults. All of the kits produced under the agreement will be in the ‘style of the great masters’, and branded with the National Gallery’s logo and artwork.

“Kangaru is excited to join the National Gallery to introduce new artists of all ages to the National Gallery Collection,” said Kangaru founder and CEO Joe DiPalma. “We’ll supply children and adults with the right tools, pens, markers and inks and canvas, while allowing them to being inspired by these great artists. Art kits and related supplies will bring the museum experience into homes and allow folks to explore their creativity, while learning the stories behind the paintings and their narrative.”

Kangaru was founded in 2016, but has made great strides as one of the world’s fastest growing toy companies. Kangaru is particularly well known for its expertise in arts and crafts, and has a strong presence in the UK.

“We look forward to this new partnership with Kangaru Toys and the expertise they bring in developing this new range, introducing the National Gallery paintings to budding artists of all ages,” said Judith Mather, the National Gallery’s Buying and Brand Licensing Director. Mather says the new products will be available in the National Gallery shops and in specialty art retailers before the end of the year.

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