By Allison Watkinson
TLL Reporter
Rovio Entertainment has partnered with Mercedes-Benz to bring the Angry Birds game to the new Mercedes-Benz E-Class model.
The new partnership will make the Angry Birds game available on the dashboard touchscreen of the Mercedes-Benz E-Class sedan through the automotive App Store, Faurecia Aptoide.
The dashboard touchscreen in the new sedan will feature safeguards designed by the Mercedes-Benz Group that are intended to reduce the potential for screen-based distracted driving.
The Mercedes-Benz Group is an automotive company that supplies luxury cars and vans to the global market.
The collaboration was facilitated by Angry Birds’ global licensing agency IMG. A subsidiary of the US-based holding company Endeavor, IMG is a global management agency that specializes in sports, fashion and entertainment.
“Mercedes-Benz and Angry Birds are both known for driving innovation, shaping trends and creating incredible experiences in our respective fields,” said Rovio’s Hanna Valkeapää-Nokkala. “We can’t think of a more fitting partner for our first in-car entertainment offering. We have no doubt Angry Birds will prove to be the perfect travel companion!”
Rovio Entertainment is a global games company that specializes in creating, developing and publishing mobile games. The company is best-known for its global Angry Birds entertainment brand.
The Angry Birds brand began as a mobile game in 2009 and has since expanded to include numerous spinoff games, animated content, licensed consumer products, and more.