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NBCU, Warner Bros. & Disney Top List of Most-Searched for Companies

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We’ve broken down the stats to bring you the top 40 companies as ranked by the most-searched-for by licensing executives through TLL’s Licensing Sourcebook Online (LSO). See the complete list below.

Roughly 43% of the list are licensors, 70% are licensees, and 8% are retailers (several companies have more than one role).

A full one-quarter (25%) of companies on the list are toycos, 20% are apparel brands/manufacturers (all have at least some sportswear/athleisure offerings), 18% are larger entertainment/film studios, 13% are print publishers, and 10% are video game companies. Surprisingly, two of the top 15 companies are primarily footwear manufacturers—Vans (No. 5) and Converse (No. 14), which have a strong pop culture pull.

Just three retailers made the top 40 list, in part because of their prolific profile in licensing overall:

  • Uniqlo (No. 18; the company is known for licensing in brands for t-shirts and fashion collabs),
  • Target (No. 28; a buyer that also partners with brands on a variety on goods),
  • Amazon (No. 38; as well as a thriving ecommerce empire, also owns an entertainment studio).

Note that the list includes searches by company for all time by subscribers to LSO, and that the count has been adjusted to include abbreviated and misspelled searches. The list includes duplicate searched by the same executives who may have searched for a company repeatedly over time (in cases where a contact has changed or moved, for example).

The top-searched for companies so far in 2019 are:

  1. Electronic Arts
  2. Spin Master
  3. Levi Strauss
  4. Jazwares
  5. NBCUniversal and Wicked Cool Toys (tied)

Here’s the full list of the top 40 companies, as ranked by the most searched for by licensing executives through LSO for all time:

  1. NBCUniversal
  2. Warner Bros.
  3. Disney
  4. Nintendo
  5. Hasbro
  6. Vans
  7. Electronic Arts
  8. Mattel
  9. Spin Master
  10. Sony
  11. Funko
  12. Penguin Random House
  13. Nike
  14. Converse
  15. Netflix
  16. 20th Century Fox
  17. Bioworld
  18. Uniqlo
  19. Levi Strauss
  20. Rubie’s Costume
  21. Jazwares
  22. Cloudco (form. American Greetings)
  23. Hallmark
  24. Concept 1
  25. Procter & Gamble
  26. LEGO
  27. Adidas
  28. Target
  29. Dunkin’ Donuts
  30. Scholastic
  31. Hybrid Apparel
  32. Pokémon
  33. Jakks Pacific
  34. Tomy
  35. Harley Davidson
  36. McFarlane
  37. Mad Engine
  38. Amazon
  39. Harper Collins
  40. FAB Starpoint

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