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We Can All Look Better, Thanks to Queer Eye Licensing Deal

Sartorially challenged men and women everywhere can rest easy, knowing a new licensing agreement will bring the Emmy award winning fashion sense of Queer Eye to an ecommerce portal near you. 

Scout Productions, the company behind the hit series, announced on November 5 a multi-layered licensing program of new products and the launch of QueerEyeStore.com, bringing fans all things fashion, inclusivity and “Queer Eye.”

The program, created in partnership with the show’s licensing representative IMG, features products based on the television series, including an extensive new apparel line featuring everyone’s favorite Queer Eye personalities, which is available now at Amazon and on QueerEyeStore.com. 

Other highlights include the recently launched exclusive home furnishings line at Walmart.com, whose success out of the gate has resulted in many products being sold out, and a successful line of Queer Eye themed books, including the YA book for pre-teens.

Inspired by the show’s blend of positivity and acceptance, the new apparel line of t-shirts, hoodies/sweatshirts, masks and accessories features artwork from a group of talented designers, who are active members of the LGBTQIA community. 

A portion of the proceeds will go to the Ali Forney Centre, the largest agency in the United States dedicated to helping homeless LGBTQ youth. 

“Scout is a company that was built to have a positive impact on the LGBTQ community,” said Joel Chiodi, SVP of Strategic Development. 

“We are extremely proud of our Queer Eye licensing program and have been overjoyed at the overwhelmingly positive response to all of our products, especially the home furnishings line at Walmart.com where the product continues to be in high demand as soon as it is released.

“With the launch of QueerEyeStore.com, Chiodi added, “We are able to bring thoughtfully designed, environmentally-friendly products directly to the fans, while also raising money for an amazing organization whose positive impact on the lives of LGBTQ youth cannot be understated.”

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.

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