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Mattel forms Mattel Creations. The new theatrical, TV and digital content creation division will utilise the firm’s portfolio of brands to drive content across multiple platforms and be headed by Mattel’s Chief Content Officer, Catherine Balsam-Schwaber.

Endemol Shine North America combines its franchise management and licensing integration teams to create the newly formed brand and licensing partnership division. Tamaya Petteway is SVP and Kelly C. Hill VP Licensing Partnerships for the new division.

9 Story Media Group appoints Brown Bag CEO Cathal Gaffney as the new COO, and Blake Tohana as CFO.

PMS International Group appoints Ruth Leonard as the firm’s new Head Brand & Licensing.

Saucony appoints Thomas Hartge SVP Global Footwear to succeed Patrick O’Malley, who was recently named President of the brand.

Rainmaker Entertainment welcomes Gregory R. Little to the newly created position of SVP Content.

Sam Wick joins agency UTA in its digital media department. Wick is charged with building new business opportunities digital influencers like iJustine, Shane Dawson, Joey Graceffa, Flula Borg, Eleventhgorgeous and Toby Turner.

GBI names Debra Pierson as GM of its Kid Genius channel.

Amy Friedman leads all content strategies as SVP Programming & Development for the NBCUniversal-owned preschool net Sprout.

Tommy Bahama appoints of Dawn Brandl SVP Men’s Design & Product Development.

The Dog Agency is founded by Loni Edwards as one of the first talent management agency for influencer pets. Current clients include The Dogist, French bulldog sisters Piggy and Polly, and goldendoodle Samson.

Ron Hougardy joins Dependable Solutions as its new Director Consulting Services, while Jackie Ferguson is named Commercial Director.

Overstock.com’s Founder & CEO, Patrick Byrne, steps down from his position to take a personal leave of absence for medical reasons.

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