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Who’s News: BBC Studios Reshuffles Its Licensing Leadership

Big news from the UK as BBC Studios reshuffles its licensing leadership team following the departure of Rikesh Desai, licensing director for the UK and EMEA.

Desai had a huge impact on the licensing activities for BBC Studios, according to Stephen Davies, BBC Studios’ managing director of consumer products and licensing.

“Rikesh has been a driving force behind our merchandise and gaming licensing activity for the last few years and he generated a significant amount of new business and growth for the company, the recent ground-breaking Doctor Who game releases and the tidal wave of Bluey merchandise deals to name a few,” said Davies. “It’s fair to say that he has left those businesses in terrific shape.”

Mandy Thwaites and Matt Way Take On New Roles

Davies says Mandy Thwaites, director of magazines, will take on additional responsibility for the merchandising team, and Mat Way, global director of live entertainment will now also lead the gaming and interactive team. Both will continue to report to Davies.

“I am delighted that Mandy and Mat have agreed to take on additional responsibilities,” Davies added. “Mandy has enormous and impressive experience in business leadership, particularly in the field of licensing, and has deep expertise in stakeholder and client relationship management. She also plays a key role in delivering our sustainability agenda, a key consideration for the merchandise team.

“Mat, similarly, has a huge depth of experience,” Davies added. “His role managing rights licensing for live entertainment has significant synergy with gaming and interactive markets, as evidenced by recent collaborative projects including the Green Planet 5G project.

“Mandy and Mat both bring passion, energy and commercial nous to carry on the excellent work taking place across the consumer products and licensing division here at BBC Studios.”

Thwaites joined BBC Studios in 2014 and during her time at the company she managed multiple magazine licensing deals and compliance for over 20 brands, from Gardeners’ World, to Countryfile, to Doctor Who, Top Gear and CBeebies. She is also responsible for the recently relaunched topgear.com.

 “It couldn’t be a better time for me to be joining forces with the incredible merchandise team,” said Thwaites. “We’ve the launch of Bluey products about to launch in the UK off the back of the show’s massive success in Australia and the USA. And then Bluey is off to Europe. Hey Duggee will lead the way as we’re soon to roll him out too across European territories. And sustainability is top of my to do list, we’ve made great strides in this area but there is still work to do.”

Changes Come As BBC Studios Secures New Licenses For Bluey And Hey Duggee

Way worked in the live entertainment team at BBC Studios for 10 years and was promoted to global director of live entertainment in 2018. Way originally worked  in radio production, and has almost 20 years’ experience working for world-class content studios. He and his team delivered landmark projects for the business including, the launch of CBeebies Land and CBeebies Land Hotel at Alton Towers, Blue Planet II in Concert, Planet Earth II in Concert, Doctor Who’s immersive production Time Fracture which has just launched in central London, and the Strictly Come Dancing Live Arena Tour.

“I am thrilled to be joining the gaming and interactive business where there is already a deeply knowledgeable and passionate team in place,” said Way. “Both the live entertainment and gaming & interactive businesses provide really exciting opportunities to bring our brands to life and engage fans in new ways, and given the synergy between the two areas, I am looking forward to exploring new ways of working together too.”

BBC Studios’ consumer products and licensing division has recently secured an extensive catalogue of best-in-class licensees in the UK to coincide with the launch of Emmy Award-winning pre-school series Bluey on CBeebies, new partnerships and renewed deals for Hey Duggee including its first confectionery product with Kinnerton, and successful BBC Earth branded product launches.

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