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Wildbrain Appoints Jasen Wright As VP North America

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is expanding its global footprint and North American operations with the appointment of experienced licensing executive Jasen Wright (pictured) to the position of Vice President, North America. In this newly created role, Wright will be responsible for driving WildBrain CPLG’s North American efforts and expanding the agency’s portfolio of entertainment and lifestyle brands in the market. Wright is based in New York and reports to WildBrain CPLG’s EVP and Managing Director, Maarten Weck.

“As we continue extending our global reach and ensuring we have a robust presence in all corners of the world, the appointment of Jasen adds significant firepower to our global operations,” said Weck. “We have big plans for the North American market and with Jasen’s remarkable track record in building top-class consumer products programs, we know he’s the ideal candidate to fuel the growth and success of both WildBrain’s brands and our wider portfolio across the region.”

Weck says Wright will have a strong focus on the ambitious plans for WildBrain’s proprietary brands this year and beyond, including Strawberry Shortcake, Caillou, Teletubbies and Chip & Potato. Additionally, Wright will lead the local growth of WildBrain CPLG’s wider portfolio of entertainment brands and expand existing relationships with partners, including Square Enix and its iconic arcade gaming IP, Space Invaders. He will also drive WildBrain CPLG’s lifestyle portfolio in North America by forging new partnerships and building on existing represented brands, such as Absolut, Malibu, and Harvard and Yale universities.

Alyssa Gourlay, based in California, will report to Wright and will continue developing new local opportunities as WildBrain CPLG’s Director of Business Development.

Wright says he’s pleased to be joining a stellar licensing team with ambitious plans for growth. “WildBrain CPLG has an outstanding reputation for developing robust global licensing programs with best-in-class partners across its impressive and varied line-up of brands,” Wright says. “I’m looking forward to working closely with Maarten, Alyssa and the wider team as we accelerate WildBrain CPLG’s capabilities and open up further opportunities for both new and existing partners worldwide.”

Wright has developed consumer product and licensing programmes for some of the world’s leading brands across food & beverage, home improvement, automotive, art, sports, lifestyle and entertainment. Most recently Wright was Vice President of Licensing and Brand Management at Beanstalk and led the global brand licensing business for Diageo’s spirit brands (including Guinness, Baileys and Captain Morgan), Taco Bell and Morton Salt.

While at Beanstalk, he also developed and executed the strategy for extending Stanley Black & Decker, U.S. Army, Ford Motor Company, Harley-Davidson, The Andy Warhol Foundation and Airheads into various categories including home, hardware, home improvement, auto accessories, toys, food & beverage and confectionary.

Prior to returning to Beanstalk in 2017, Jasen worked at Vice President of Licensing at Bravado/Universal Music Group, Authentic Brands Group and Warner Music Group. He has deep experience in the music and sports sectors, launching brands like Paddington Bear, Rolling Stones, Prince, Wiz Khalifa, Grateful Dead and Tretorn, extending those personalities and properties while building their demand as lifestyle brands.

 

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