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Worldwide

Worldwide Retail Sales of Licensed Merchandise, by Product Category

 

Product category performance in 2017 was influenced by two key factors: property type and retail channel. Products were likely to do best if they were: (1) based on entertainment, fashion, or sports properties; and (2) sold online or via value, dollar/discount, and/or grocery channels.

Conversely, products were most likely to struggle if they were: (1) based on art properties; and (2) sold in specialty or department stores.


Retail Sales of Licensed Merchandise, Worldwide,
by Product Category, 2016–2017
Note: Numbers may not add up exactly due to rounding.
(Figures in Millions)
Property Type Retail Sales, 2017 Retail Sales, 2016 Change, 2016-2017 Share, 2017
Apparel/Accessories/Footwear $69,740 $67,836 2.8% 40.7%
Toys/Interactive Games $18,760 $18,843 -0.4% 10.9%
Home Furnishings/Housewares/Domestics $13,307 $12,629 5.4% 7.8%
Food/Beverage $12,938 $12,227 5.8% 7.5%
HBA $11,866 $11,591 2.4% 6.9%
Publishing $9,123 $8,911 2.4% 5.3%
Stationery/Paper $5,161 $5,192 -0.6% 3.0%
Gifts/Novelties $4,707 $4,690 0.4% 2.7%
Other $25,876 $25,577 1.2% 15.1%
Total $171,478 $167,496 2.4% 100.0%

Retail Sales of Licensed Merchandise, U.S./Canada vs. International, by Product Category, 2017
Note: Numbers may not add up exactly due to rounding.
(Figures in Millions)
Product Category Retail Sales, 2017 Change, 2016-2017
U.S./Canada International U.S./Canada International
Apparel/Accessories/Footwear $42,843 $26,897 2.5% 3.3%
Toys/Interactive Games $7,703 $11,057 -4.4% 2.5%
Home Furnishings/Housewares/Domestics $10,241 $3,065 6.2% 2.7%
Food/Beverage $12,116 $822 6.0% 3.1%
HBA $7,937 $3,929 2.3% 2.6%
Publishing $3,844 $5,279 2.2% 2.5%
Stationery/Paper $2,351 $2,810 -1.5% 0.2%
Gifts/Novelties $2,556 $2,151 -2.2% 3.6%
Other $19,418 $6,458 1.7% -0.5%
Total $109,010 $62,468 2.3% 2.5%

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