Product category performance in 2017 was influenced by two key factors: property type and retail channel. Products were likely to do best if they were: (1) based on entertainment, fashion, or sports properties; and (2) sold online or via value, dollar/discount, and/or grocery channels. Conversely, products were most likely to struggle if they were: (1) based on art properties; and (2) sold in specialty or department stores.
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