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Worldwide Retail Sales of Licensed Merchandise, by Property Type


Retail Sales of Licensed Merchandise, by Property Type, Worldwide, 2016–2017
Note: Numbers may not add up exactly due to rounding.
(Figures in Millions)
Property Type Retail Sales, 2017 Retail Sales, 2016 Change, 2016-2017 Share, 2017
Entertainment/Character $31,122 $30,149 3.2% 18.1%
Sports $21,160 $20,602 2.7% 12.3%
Fashion $41,583 $40,367 3.0% 24.3%
Corporate Trademarks/Brands $36,765 $35,844 2.6% 21.4%
Art $7,931 $7,789 1.8% 4.6%
Other $32,917 $32,745 0.5% 19.2%
Total $171,478 $167,496 2.4% 100.0%

Retail Sales of Licensed Merchandise, U.S./Canada vs. International, by Property Type, 2017
Note: Numbers may not add up exactly due to rounding.
(Figures in Millions)
Property Type Retail Sales, 2017 Change, 2016-2017
U.S./Canada International U.S./Canada International
Entertainment/Character $13,215 $17,906 3.4% 3.1%
Sports $15,915 $5,245 3.2% 1.3%
Fashion $21,776 $19,808 1.5% 4.7%
Corporate Trademarks/Brands $29,155 $7,610 2.5% 2.8%
Art $5,858 $2,072 1.8% 1.8%
Other $23,091 $9,826 1.8% -2.3%
Total $109,010 $62,468 2.3% 2.5%

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