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Experiential

Wrap-Up: Experiential, Promotional & Personalized

Contact the editor at karina@plainlanguagemedia.com

King Features taps toxicfox for a Betty Boop personalized character collection that allows users to transform their likeness into Betty Boop character art that can then be printed onto a wide range of items including mugs, suitcases, tote bags, and apparel. Currently available in the U.K. and Ireland, the collection is coming to America this fall.

To mark “the biggest television event in recent history,” AT&T transforms flagship stores in four cities into HBO Game of Thrones emporiums, complete with authentic costumes and the chance for visitors to confront an enemy White Walker with its Magic Leap One virtual retinal display virtual reality goggles. Stores are also selling GOT-branded merch like smartphone cases, wireless chargers, wine tumblers, and water bottles.

Meanwhile, Urban Outfitters partners with HBO to let fans create looks inspired by House Stark, House Targaryen, House Lannister, and the White Walkers. The makeup collection includes GOT-themed highlight palettes, lip and cheek stains, eye pencils, lipsticks, and eyeshadow brushes.

Peeps celebrates spring with new themed donut, marshmallow-flavored coffee, and expresso drinks at Dunkin’ Donuts and a coffee creamer from International Delight. As part of the campaign, Dunkin’s custom-sculpted coffee car will travel alongside the Peepsmobile, starting from the hometown of Peeps in Bethlehem, Penn. and heading toward Dunkin’s birthplace of Quincy, Mass. Along the route, both cars will stop at six Dunkin’ restaurants.

Creator and developer X2 Games, manufacturer Breaking Toys, and ecommerce giant Amazon launch St. Noire, the first voice-controlled murder mystery board game. No two games are the same as Alexa guides players through each randomized session complete with cinematic sound design and interactive, fully-voiced characters.

El Chapo, the leader of the Sinaloa drug cartel who was found guilty in February of drug trafficking, money laundering, and firearms possession, is getting a makeover. Chap signed the rights to his name and signature away to a newly formed venture, JGL LLC, to be run by his former beauty queen wife Emma Coranel Aispuro. The New York company is expected to launch an apparel line “starting with caps,” then “clothes, jackets” boasting Chapo’s signature. New York State has the “Son of Sam” law on the books, designed to prevent criminals from profiting off of their crimes.

Scholastic is home to the debut children’s book series from actress and women’s rights advocate Alyssa Milano, illustrated by Simpsons animator Eric S. Keyes. The first book, HOPE, introduces readers to Hope Roberts, a young activist in the making who is determined to recruit more members into her school’s science club.

U.K.-based integrated pureplay digital retailer Shop Direct is rebranding to The Very Group, bringing its name and identity in line with its flagship consumer brand.

Licensing agency Global Icons acquires Fred Segal, with plans to expand its existing collection of collection of apparel and accessories, open retail locations internationally, and grow its licensing program. Represented by O’Melveny, Global Icons takes a majority stake in the iconic Los Angeles retailer, while Evolution Media maintains a minority stake.

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