By Allison Watkinson
TLL Reporter
Konami Cross Media NY has entered an agreement with Adidas Originals for a new line of licensed Yu-Gi-Oh footwear.
Founded in 2001 by the Adidas corporation, Adidas Originals is a heritage sportswear brand that focuses on consumer nostalgia.
The co-branded Adidas Originals x Yu-Gi-Oh! product line will feature two of the most popular duel monsters from the Yu-Gi-Oh! franchise, the Blue-Eyes White Dragon and the Dark Magician. In addition, each pair of shoes comes with a metal hang tag adorned with an image of the iconic duel monster, Exodia The Forbidden One.
The collection will consist of two styles of the iconic skate shoe design referred to as the ‘Adi2000’, as well as two designs of the popular open-toe sandal called ‘Adilette’s’.
The Adi2000 design will be made using suede, mesh and leather, while the Adilette design will be made using a rubber sole with both an inner and outer lining.
The Yu-Gi-Oh! franchise began as a popular fantasy manga series that focuses on a magical card game called Duel Monsters. Since its initial publication in 1996, the franchise has expanded to include several anime series, feature films, trading card games, and video games.
The Yu Gi Oh! brand is managed by Konami Cross Media NY which is a member of the KONAMI Group. Konami Cross Media NY specializes in global multiplatform brand management and production.
The Yu Gi Oh! x Adidas Originals footwear product line became available for purchase Oct. 7.