Reese’s and Basketball All-Star Angel Reese Team Up for Slam Dunk Merch Collection

By Allison Watkinson
TLL Reporter
Reese’s has partnered with professional basketball player Angel Reese for a collaborative merchandise collection.
Designed in collaboration with the IP and commerce platform Athlete Studio, the licensed merchandise includes three exclusive product drops inspired by Angel Reese, Reese’s Pieces and Reese’s peanut butter cups.
The licensing partnership between Angel Reese and the Reese’s brand was inspired by a viral social media campaign by fans of both the professional athlete and the popular Reese’s candy brand.
“The fans really made this happen,” said Angel Reese. “This collection is for my Reese’s Pieces – who’ve been with me every step of the way and the design elements bring together things that I love -basketball, style, and of course, Reese’s.”
The three exclusive merchandise drops include a Reese’s Pieces-themed logo collection, a special-edition Angel Reese x Reese’s basketball jersey and a Reese’s Cup-themed logo collection.
The Reese’s Pieces logo collection includes eight custom apparel products that feature a re-imagined Reese’s Pieces logo inspired by Angel Reese.
The products in the Reese’s Pieces logo collection include cropped t-shirts, classic t-shirts, hoodies and hats offered in white and cream colors.
The special-edition Angel Reese basketball jersey features a custom design inspired by elements from the Reese’s chocolate candy brand.
The Angel Reese x Reese’s Cup logo collection includes eight apparel products that feature a customized logo that combines Angel’s distinctive style with Reese’s peanut butter cups.
Angel Reese is a professional basketball player, entrepreneur and gender equality advocate who is a former NCAA Champion and the newest member of the WNBA’s Chicago Sky.
Since joining the WNBA, Reese has already set the league’s record for the most consecutive double-double games and become a WNBA All-Star.
In 2023, she founded a charitable initiative called the Angel C. Reese Foundation that is dedicated to empowering girls and women through sports, education, financial literacy and more.
The Hershey Company is a global snack and confectionary company that represents over 90 brands in approximately 80 countries around the world.
These brands include Reese’s, Hershey’s Kisses, Kit Kat, Jolly Rancher, Twizzlers, Ice Breakers, SkinnyPop, Pirate’s Booty and more.