ARTiSTORY has signed global licensing rights with the Benaki Museum in Greece, adding to its growing portfolio of international cultural partners.
The Benaki Museum opened its doors in 1931 in Athens and is among the most extensive museums in Europe. Arranged across 10 buildings, it receives more than 450,000 visitors a year to its galleries and exhibitions, performing arts hub, manufacturing and research facilities and pioneering shop.
“The Benaki Museum, a depository of trust for the Greek and world cultural heritage, enters with enthusiasm in this partnership with ARTiSTORY,” comments Haris Siampanis, CEO of the Benaki Museum in Athens.
“For over 90 years now, the Benaki has been safeguarding and disseminating culture, heritage and education while acting as a leading agent of innovation and sustainability endeavours.”
ARTiSTORY will be creating designs inspired by the Museum’s expansive collections. These collections include over 120,000 works of art, 200,000 books, 1 million photographs, and thousands of rare documents across multiple art movements and time periods.
ARTiSTORY is a global licensing specialist that focuses on art and cultural IP licensing. With support from its investment partner Sinofaith IP Investment Company, ARTiSTORY is well-placed to bring this prestigious museum brand to the global marketplace.
“I am excited about the Benaki Museum joining ARTiSTORY’s growing art and cultural IP portfolio,” Yizan He, founder & CEO of ARTiSTORY.
“This is a significant milestone for ARTiSTORY as we expand our portfolio to include more world’s leading cultural organisations from various countries.”
The Benaki Museum joins ARTiSTORY’s well-known group of current cultural partners. These partners include the Museum of Fine Arts in Boston; the National Gallery in London; Brooklyn Museum in New York; the National Palace Museum in Taipei; Dunhuang Culture & Tourism Group in China; and the Thyssen-Bornemisza National Museum in Madrid.