By Allison Watkinson
TLL Reporter
Authentic Brands Group has partnered with water sports manufacturer Sport Dimension on a line of seascooters for its Nautica brand.
The licensing agreement between the two companies makes Sport Dimension responsible for designing, distributing and manufacturing Nautica branded Seascooters worldwide.
Nautica is a US-based lifestyle brand owned by Authentic Brands Group that produces apparel, accessories, and home goods in over thirty countries worldwide. Nautica was acquired by Authentic Brands Group in 2018.
“We are pleased to introduce a new brand offering that expands Nautica’s inherent connection to life on the water,” said Naushaba Moeen, Executive Vice President of Brands and Lifestyle at Authentic Brands Group.
“Sport Dimension is a highly trusted operator who brings generations of expertise to this important category for the Nautica brand.”
Sport Dimension is an American manufacturer of products for aquatic sports. The company designs and produces seascooters, scuba equipment, surf boards, and more.
The new line of Nautica Seascooters will feature technology and materials that are made to withstand underwater ocean use.
“We are excited about our new partnership with ABG for Nautica. Nautica is a globally renowned lifestyle brand that connects with audiences worldwide,” said Kurt Rios, President of Sport Dimension. “Our products are a natural fit with the brand’s current offerings and the new designs bring a great deal of energy to our underwater scooters.”
Authentic Brands Group is a global brand development, marketing and entertainment company that owns over fifty different media, entertainment and lifestyle brands. The company partners with manufacturers, wholesalers and retailers to deliver licensed products, content, and immersive experiences for its brands.
The new line of licensed Nautica Seascooters will be available for purchase at specialty retailers beginning in Spring 2023.
Authentic Brands Group Partners with Sport Dimension for Nautica Seascooters
