Banijay Kids & Family Boosts Mr Bean with Additional Licensing Agents

By Allison Watkinson
TLL Reporter
Banijay Kids & Family has appointed three new licensing sub-agents to represent the Mr. Bean entertainment brand and character IP.
IMG will be responsible for representing Mr. Bean throughout Japan, South Korea and South East Asia.
Spacetoon Licensing will manage Mr. Bean’s licensing program, including live show rights, in the Middle East.
License Connection will represent the brand’s licensing interests in Belgium, the Netherlands and Luxemberg (Benelux).
These new agents join the franchises’ existing licensing representatives which includes Bulldog in the UK, Black White Orange for the Indian sub-continent and WP Brands in Australia and New Zealand.
“An iconic brand with astonishing traction and reach, Mr Bean celebrates a broad and truly international fanbase,” said Banijay Kids & Family head, Roubina Tchoboian. “By working in collaboration with IMG, Spacetoon and License Connection, alongside our existing agents, we will further extend the commercial activity of the brand, in line with the huge demand from worldwide audiences.”
Created by Rowan Atkinson and Richard Curtis, Mr. Bean is a British comedy franchise that follow the misadventures of the humorous, humanoid extraterrestrial, Mr. Bean.
The Mr. Bean franchise currently encompasses the original Mr. Bean sitcom that ran from 1990 to 1995, two live-action feature films and a reboot TV show titled Mr Bean: The Animated Series.
Earlier this year, Banijay Kids & Family confirmed its representation of the worldwide licensing and merchandising rights for the Mr. Bean franchise.
In January 2024, it was announced by the Banijay Rights division that Mr Bean: The Animated Series has been commissioned for a fourth season through co-production partnerships with Warner Bros, ITVX and Tiger Aspect Productions.
The fourth season of Mr Bean: The Animated Series will launch in 2025 across a wide range of international broadcasting and streaming services such as Cartoonito, HBO Max, ITVX Kids and Warner Bros. Discovery channels.
Part of Banijay Entertainment, Banijay Kids & Family is an entertainment company that specializes in the production, distribution, marketing, licensing and merchandising of family-friendly entertainment IP.