By Allison Watkinson
TLL Reporter
Cloudco Entertainment has selected Bay Laurel Advisors as its Care Bears licensing representative for the brands’ further expansion into location-based entertainment.
“We’re beyond excited to bring the heartwarming world of Care Bears to life in immersive experiences and destinations for fans of all ages and are delighted to be working with Bay Laurel Advisors who bring a great amount of experience and expertise to the location-based entertainment market,” said Cloudco Entertainment head Robbie Prinzo.
Led by its founder and president George Wade, Bay Laurel Advisors is a global licensing and brand management agency that specializes in creating and developing location-based entertainment experiences.
Over the past 15 years, the Bay Laurel agency has worked on more than 40 projects for high-profile entertainment brands such as Cartoon Network, Crayola, Hershey, Peanut Wordwide, Hasbro, and Angry Birds.
As the Care Bears’ new LBE representative, Bay Laurel Advisors will be responsible for securing licensing partnerships and promotional collaborations with a wide variety of location-based entertainment venues.
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This will include venues such as theme parks, family entertainment centers, dining establishments, retail stores, hospitality centers, art galleries and more.
The Care Bears account will be run by both George Wade and experienced industry executive, Joe Lawson.
“With captivating, candy-colored visuals, multi-generational appeal and storylines centered around celebration, sharing and treating others with respect, Care Bears is the perfect brand for location based entertainment,” said Wade. “We can’t wait to build deep emotional connections with fans of all ages for this nostalgic, huggable, unforgettable brand and are excited to assist Cloudco in the Care Bears’ mission of spreading cheer and kindness.”
During 2023 and early 2024, the Care Bears entertainment franchise launched several themed location-based experiences at venues around the world.
These licensed experiences and events included a Care Bears pop-up installation in Hong Kong’s Langham Place Mall, a Baskin and Robbins x Care Bears ice cream store in Seoul, two Care Bears cafés located in Seoul and Bangkok, and a themed art exhibition at the Corey Helford Gallery in Los Angeles.
The Care Bears brand is also scheduled to launch its first dedicated retail experience in London, England this summer.
Best known for its Care Bears IP, Cloudco is a global company that develops family-friendly entertainment franchises for multi-platform media distribution, merchandising programs and branded experiences.
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