BBC Studios Kids & Family Grows Bluey Brand With Additional Licensees

By Allison Watkinson
TLL Reporter
BBC Studios Kids & Family has signed several new licensing partners for the animated preschool series Bluey.
The new licensing partners for the Bluey series include American Greetings, Baby Boom, CJ Products, Crunch Pak, Dan Dee, Delta Children, Ginsey, good2grow, Idea Nuova, Studio Fun International, Tara Toy and TOMY.
The licensees are expected to launch Bluey-branded products throughout 2023 and 2024 in categories such as gifting, infant, toddler, food & beverage, seasonal, furniture and more.
“Bluey resonates so strongly with kids and families everywhere,” said BBC Studios SVP, Suzy Raia. “We’re happy to welcome these leading licensees to the Bluey family and work with them to further extend the range of high-quality offerings for fans of all ages.”
Jointly commissioned by BBC Studios Kids & Family and ABC Children’s division, Bluey is a comedy series that follows a blue heeler puppy and her family as they get into amusing hijinks. The show is created and written by Joe Brumm and produced by Ludo Studio.
The series is distributed internationally by BBC Studios Kids & Family outside Australia.