BBC Studios Kids & Family has signed 30 new licensing partners for Bluey in North America and Latin America, ahead of Licensing Expo 2023.
Further building on its existing list of licensing partners are 15 new licensees in the US and Canada and 15 across Latin America. The products associated with these new licensees are set to debut later this year and in 2024.
“Bluey fans are asking for more show-themed product and we’re excited to deliver spectacular collections from these category-leading companies,” said BBC Studios SVP Suzy Raia. “We are working with visionary licensees who are assembling thoughtful assortments that will provide families with more unique ways to engage with Bluey.”
The new licensing partners for Bluey products in the U.S. and Canada include:
Basic Fun – Bluey Mash’ems – assorted characters (U.S. & Canada)
Centura – Bath products (Canada)
Galerie – Seasonal confections, including holiday treats, shaped candy dispensers, advent calendars, and Finders Keepers-seasonal confection and surprise (U.S. & Canada)
General Mills – YOPLAIT Kids Yogurt Pack and Betty Crocker™ Ready-to-Eat fruit flavored shapes (U.S. & Puerto Rico)
Happy Threads – Children’s apparel (U.S.)
Hallmark – Hallmark Cards and co-branded Licensee’s itty bittys line (U.S.)
Hybrid Apparel – Children’s apparel (U.S.)
Jakks Pacific – Foot to floor ride-ons, trikes, trampolines and ball pits (U.S. & Canada)
Jazwares – Bluey HugMees by Squishmallows plush (U.S. and Latin America)
KIDdesigns – Bluey headphones, speakers and Walkie Talkies (U.S. & Canada)
Kidz Toyz –Toy musical instruments (U.S. & Canada)
Little Sleepies – Co-branded apparel, sleepwear, accessories, and home products (U.S.)
Surprise Drinks – Naturally flavored water with premium attached (U.S.)
The Northwest Group – Throw blankets, pillows and slumber bags (U.S.)
Trove Brands – Co-branded Whiskware X Bluey snacking containers (U.S.)
The hugely popular show is also growing its list of partners across Latin America with 15 new partners.
“Bluey is a fan favorite everywhere she goes,” said BBC Studios director, Murilo Hinojosa. “This is a very exciting time in Bluey’s history and we’re pleased to be working with such a large and growing number of best-in-class companies to deliver imaginative series-inspired products to children throughout Latin America.”
New Bluey product introductions rolling out across the region this year include:
Bestway – Arts & Crafts, Outdoor toys, Oral Care, Car Accessories, Accessories (Mexico)
Carnival design – Party Goods (Central America, Caribbean, Ecuador)
Carvajal Educación – Back-to-school items (Colombia and Ecuador)
Cotillion Otero – Party Goods (Argentina, Paraguay, Uruguay)
Editoria On-Line – Arts & Crafts (Brazil)
Editorial Vertice – Arts & Crafts (Argentina, Paraguay, Uruguay, Chile)
Elka – Games and novelties (Brazil)
Emporio Interior – Kids packaged underwear (Mexico)
Festcolor – Party Goods (Brazil)
Flying Wheel – Camping set, stroller trike, scooters, skates, helmet set, and pop-up tent (Mexico)
Spinmaster – Games, puzzles and beach toys (Mexico)
St Jack’s – Apparel (Central America and Caribbean)
Tapimovil – Toys (Argentina)
Wabro – BTS Backpacks & tableware (Argentina, Uruguay, Paraguay and Bolivia)
Xeryus – BTS Backpacks (Brazil)
Bluey is a kids’ show developed in Australia, and follows the adventures of a Blue Heeler puppy and her family.
The show is distributed internationally by BBC Studios Kids & Family outside Australia. BBC Studios has a global broadcast deal with Disney for Bluey in all territories outside Australia, New Zealand and China, with all three seasons available on Disney+, Disney Channel and Disney Junior and more episodes from season three to come in 2023.
The BBC is also the licensor for Bluey. The show currently has more new episodes on the way, while Bluey’s first live stage show, Bluey’s Big Play, is visiting fans across the US and Canada. Heading into Licensing Expo, Bluey has been nominated this year for two Licensing International Excellence Awards.
BBC Studios Appoints Licensing Partners For Bluey in Canada, Mexico