By TLL Staff
Bramblecrest has been licensed by the Royal Horticultural Society (RHS) to produce an extensive outdoor furniture collection called ‘RHS by Bramblecrest’.
Bramblecrest is a UK-based design and wholesale company that offers branded garden furniture and accessories.
The Bramblecrest garden furniture brand supplies over 300 trade and commercial accounts nationwide alongside its exclusive online collection.
Bramblecrest works with Ecologi, a social enterprise for climate action, which plants a tree for every furniture set sold as part of a sustainable partnership initiative.
“We are thrilled to be partnering with Bramblecrest as our licensee for the key garden and conservatory furniture category,” said RHS licensing manager, Cathy Snow.
“Bramblecrest has a long and impressive history of designing and making innovative, high-quality outdoor furniture that complements any outdoor space and, importantly for the RHS, aims to limit its effect on the environment,” added Snow. “This delightful and desirable range is a wonderful addition to the ever-growing number of RHS products that celebrate gardens, gardening and outdoor living.”
The RHS by Bramblecrest collection consists of dining, lounging and reclining outdoor furniture and accessories.
Designed for British gardens, the RHS by Bramblecrest collection will contain three ranges that are named after different RHS gardens located in the UK.
The three product ranges are inspired by the RHS Garden Wisley in Surrey, RHS Garden Bridgewater in Greater Manchester and RHS Garden Rosemoor in Devon.
Who’s News: Scooter Braun Retires From Talent Management
The RHS Wisley collection combines sage-green aluminium frame colors and mist-colored cushions with tree-free tabletops and tapered legs.
The RHS Bridgewater line features a lattice design made from cast aluminium in soft stone tones and butterscotch colored cushions.
The RHS Rosemoor collection includes open-weave furniture with rounded backs and deep wheat-colored cushion pads.
“For a company like ours that focuses on gardens and the joys of dining and relaxing outdoors, there really can be few partners as appropriate as the RHS,” said Bramblecrest head, Tim Pennell. “We’re delighted to be working with the UK’s best-known gardening charity to bring this wonderful range of high-quality, stylish garden and conservatory furniture to outdoor areas across the UK.”
All of the scatter cushions in the RHS by Bramblecrest collection will use designs inspired by licensed botanical artwork from the RHS Lindley Collections.
The scatter cushions will be filled with certified recycled fibres, and most of the outer cushion covers are made from 70% recycled plastic bottles.
The RHS by Bramblecrest collection will debut at the Bramblecrest showroom later this month and at SOLEX (Summer Outdoor Living Exhibition) at Birmingham’s NEC from July 9 to 11, 2024.
The collection will arrive at garden centres and online at the official Bramblecrest website from early 2025.
It will also be promoted on the Bramblecrest stand at RHS Chelsea Flower Show next summer.
Founded in 1804, the Royal Horticultural Society is the UK’s largest gardening charity. The RHS provides a wide range of garden shows, scientific research, library collections, educational initiatives, and community programmes that are solely-funded by its members, visitors and supporters.
Orient Express Brand Expanding Into Wider Travel Experiences