Brand Central and Entenmann’s Launch New Ready-To-Bake Cookie Dough Collection

By Allison Watkinson
TLL Reporter
Brand Central has developed a new Ready-To-Bake Cookie Dough product line for Bimbo Bakeries USA’s baked goods brand, Entenmann’s.
The deal was brokered by Brand Central as the licensing agency for both Bimbo Bakeries USA and its Entenmann’s subsidiary.
“We are thrilled to help grow the Entenmann’s brand into the ready-to-bake cookie dough category and allow consumers the opportunity to bake delicious Entenmann’s treats in their own home,” said Brand Central SVP, Jodi Bogdanoff.
The new Entenmann’s Refrigerated Ready-To-Bake Cookie Dough collection features four distinct flavor options that are based on existing Entenmann’s cookie products. These options include Glazed Donut, Chocolate Chip, Chocolate Brownie and Cinnamon Toffee Ready-To-Bake Cookie Dough.
Entenmann’s is an American baked goods company that specializes in manufacturing and distributing products to supermarkets and food stores across the country. The Entenmann’s brand was acquired by Bimbo Bakeries USA in 2002.
Bimbo Bakeries USA (BBU) is the American subsidiary of the multinational baked goods manufacturing company, Grupo Bimbo. BBU currently operates over 50 manufacturing locations in the U.S.
“With the support of our licensing partners, we’re excited to introduce both nostalgic favorites and innovative flavor combinations in this new, convenient format,” said Bimbo Bakeries USA VP, Alicia Rosas. “Our ready-to-bake cookies are designed to bring pure joy and an unforgettable taste experience to every bite just like our iconic baked goods, and we can’t wait for our fans to savor these one-of-a-kind treats!”
The Entenmann’s Refrigerated Ready-To-Bake Cookie Dough products are currently available for purchase at more than 2,000 Albertsons-owned grocery stores across the U.S.
Brand Central LLC is a global brand consultation agency that provides comprehensive business solutions in the areas of brand extensions, trend intelligence, manufacturer representation, and licensing strategy.