• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • Join TLL for FREE!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Brand Licensing: Flynn Collective and Clean Mama Partner Up

January 4, 2022

Flynn Collective has announced an exclusive licensing deal with the popular cleaning brand, Clean Mama.

Clean Mama was founded in 2009 by Becky Rapinchuk. Since that time, the company has become an industry-leading multi-platform cleaning and organization brand. In 2015, the company launched a branded line of natural cleaning products.

“It’s an exciting time in the cleaning space,” said Rapinchuk, Clean Mama founder. “Cleaning can be cute AND safe!”

The brand has become more of a licensing magnet in recent years as its online cleaning community has grown to over 10 million followers. The website also features a monthly subscription service. In the past, Clean Mama has collaborated with leading brands such as Dyson, Martha Stewart Living, SC Johnson and Samsung.

Clean Mama is now tidying up its licensing and branding opportunities through the new deal with Flynn Collective.

Flynn is a licensing and brand-building agency that was launched in 2021 by licensing veteran, Jennifer Flynn Case. The founder has been working in the licensing industry for 17 years, and has had successful partnerships with high-profile clients such as RuPaul, Nicole Miller, and Shabby Chic.

Flynn Collective is seeking collaborations, partnerships, and licenses to expand the Clean Mama brand into a wider range of categories and expanded retail distribution.

“With the increased demand for natural cleaning solutions and safe, easy-to-use products, it’s the perfect time for the Clean Mama brand to impact a much wider audience,” said Flynn Case, CEO of Flynn Collective.

 

Filed Under: Editorial, Open Content, TLL, Corporate, Domestics, Recent Headlines, Other, Archive, Articles, Featured Tagged With: Houseware licensing, Clean Mama licensing, FLYNN Collective licensing agency

Primary Sidebar

Download Current Issue

Current Issue

The Deal Sheet

The Deal Sheet

Free Reports

    • 2024 Licensing Agency Guide
    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Latest Sourcebook Contacts

    • Robert Caulfield, Teemill Tech, Sr Business Development
    • Ben Allnut, Palace Skateboards, Head of Co-Branded Design
    • Aldo Burcheri, Hippo Blue , Managing Director
MORE CONTACTS
Sourcebook listings verified this week: 61

Sayles Winnikoff Communications
Licensing Works

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2025

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in