By Allison Watkinson
TLL Reporter
Brandmate and Spielwarenmesse eG have released new information on the third Brandmate licensing trade event that is taking place later this year.
Brandmate is a business-to-business networking event that focuses on building opportunities for brand collaborations and licensing partnerships.
Taking place at the Fredenhagen industrial site in Offenbach, this year’s Brandmate event will feature multiple new exhibiting companies, an exclusive concert, keynote presentations, expert panels and a revised website.
In addition to the new exhibiting companies and updated features, the trade event has signed the Coca-Cola brand as its offiical beverage sponsor.
New high-profile exhibitors for this years’ Brandmate licensing event include Warner Bros, Hasbro, Paramount, Mattel, Crunchyroll, NBC Universal, Kosmos and more.
Brandmate’s revised website will allow registered event attendees to contact exhibitors, arrange appointments and generate business opportunities at least two weeks before the event is scheduled to take place.
“The matchmaking function provides networking with maximum transparency and efficiency, thereby ensuring ideal conditions for successful collaboration,” said Brandmate MD, Christian Ulrich.
The exclusive concert that is occurring at the Brandmate event will feature a live performance from the children’s hard rock and metal band, Heavysaurus.
The Brandmate licensing event is taking place on June 19 to 20, 2024 at the disused Fredenhagen steel plant in Offenbach.